Strawberry Shortcake

Straw­ber­ry Short­cake was first intro­duced as a greet­ing card in the ear­ly 1970s. The Berry Uni­verse grew to include to 32 berry sweet char­ac­ters with their own per­son­al­i­ties and pets. 

For over 40 years, fans have grown up with Straw­ber­ry Short­cake and her Berry Besties, the famous char­ac­ters Orange Blos­som, Lemon Meringue, Blue­ber­ry Muf­fin and Lime Chif­fon. From Straw­ber­ry­land to Big Apple City, Straw­ber­ry Short­cake inspires girls to bake the world a bet­ter place, cre­at­ing a world where even the lit­tlest berry’s effort can make a huge difference.

Straw­ber­ry demon­strates lead­er­ship, believ­ing in your­self, cel­e­brat­ing dif­fer­ences, free­dom to exper­i­ment (and some­times fail), and girl power.